- It’s Free but A LOT OF WORK.
“The cost of entry for a social media marketing effort is
very low. In fact, it’s free. Today, virtually anyone can participate in the
social web, even if in only a passive capacity. By this, I mean that anyone can
watch an online video or read a blog post with comments attached to them. These
days, social media is so ubiquitous on the web, it’s pretty hard to find people
who don’t consume it in one fashion or another.” Creating a multimedia platform
is very hard and very time-consuming. It took a long time to get the blog just
the way I want.
- Brand Future
The Brand perspective
is key. “I think the real answer to that is that there are so many companies
doing great things, it’s impossible to pick just one. And as I said earlier, I’m
just excited that companies across so many industries have embraced social
media. Many organizations, if not most, understand at this point the
opportunity SM gives them to connect with consumers in new ways and to share
their messages with the world.” Keeping everything on brand was hard. Using
many different platforms I had to keep in mind that everything should flow
together.
- Breathe and think before you post.
Don’t spam your followers with the same message repeatedly. “Even
if you’re sending out the tweet multiple times, it will take a while to
saturate your community. The trick is to let them know why they’re special
instead of why you think your message is special.” Using so many different
platforms I get worried I was repeating myself too much. I tried to keep
everything flowing like a river.
- #Hashtags
Hashtags are strong to use because words have so many
different meanings that I wanted to make sure I was reaching the right group. “Seek
out individuals who care about what you care about. One of the easiest ways to
build community on twitter is to engage in a dialogue with individuals who
share the same interests as you. You can use hashtags to search for different conversation
topics.”
- Location, Location, Location. More like Design, Design, Design.
Design is everything. Social media campaigns need to be eye
catching and cohesive. Having a small team or a single individual work on the
campaign so makes sense. Having too many cooks in the kitchen can backfire.
Other different platforms the brand needs to be easily spotted. I went with a pink
as a background color in my platforms.
- Be on Goal.
A
goal is important if there’s no clear goal, the customer won’t understand you
are trying to promote. “Success in a social media-marketing campaign all boils
down to the business objectives. As I’ve said, the key to a social media strategy
is to identify specific business goals. You can then map the success of a
social media-marketing campaign to whether this goal was reached.” I made a
road map to make sure all my platforms were coherent and went well together
without being exactly the same.
- Know who you’re working with.
Knowing who to partner with is key to
reach your goal. “Clients need to know how to buy. And as horrible as the word “buy”
might sound-you hear “partner” and collaborate” a lot more these days at the
end of the day, that is what you are doing as a client: paying for a service.
So we as clients need to figure
out how to buy: how to identify and evaluate agencies for what their strengths
are and what their weaknesses are.” I used models I know that I would be able
to work well with, so no one’s time would be wasted.
- Fix Yourself.
Mistakes happen and everything
lives forever on the internet. “That is the beautiful thing: Once it’s out
there, you can’t take it back. And rather than just erase it and pretend it
never happened, you get to apologize and correct any misinformation you put out
there.” I made many mistakes while working on this but I was able to fix it and
regroup.
- Life is always changing.
The internet is always changing. “The
internet-is it me, or does that term already feel dated?-is changing so
rapidly, and those changes are so transformational, that there really is no way
to wrap our heads around what it’s going to look like down the road.” Websites
are always updating. Facebook just did an update this week. I had to make sure
that my context looked good with each update.
- Create a Plan
Set Goals. Plan for the goal. Update the goal
repeatedly. The Future is already here. I would finish one goal and would panic
because I didn’t have the next goal in the works already. I set a wider goal that had mini goals in it. The plan is always changing to meet new goals. It is
all a big circle that is neverending.
No comments:
Post a Comment